First two nights it felt firmer than I expected. I nearly returned it. By night three it had softened perfectly — and my neck hasn't been the same since. Give it three nights.
New!
Contour Pillow
“I used to flip my pillow ten times a night. Now I just flip the pillow itself. Three months in and I'm still sleeping better than I have in years.” — Emma R., London
£49.00
Cover: Soft Velvet
Free deliveryon orders over £40
14-night sleep trialTry it. Return free.
Free returnsNo questions asked
14 nights. Doesn't work for you? Full refund. We'll sort the return.
Active airflow
Breathable all the way through.
Open-cell foam channels air through every layer. You stop flipping to the cold side — because there isn't one.
All sleeping positions
Side, back, stomach. All covered.
Most pillows work for one type of sleeper. The Contour adapts to whichever position your body ends up in during the night.
Pain relief
Wake up without the ache.
Neck tension, shoulder stiffness, upper back pain — often a pillow problem. The Contour aligns your spine so your body can actually recover overnight.
Choose your cover
Pick your texture. Keep the support.
Soft Velvet — raised dots, plush to the touch, warm and cosy. Quilted Cotton — structured, breathable, the classic feel. Same pillow, same support, same price. Neither is wrong.
Bidirectional design
Flip it. Change the height.
High side (4.7 in) built for side sleepers. Low side (3.9 in) built for back sleepers. One pillow, two positions — no guessing.
Posture engineering
Four zones. One alignment.
Zones A–D cradle your head, neck and shoulders exactly where they need support. A flat pillow holds none of this.
4.9k+
avg rating
2%
covers included
4/10
support zones
14nights
free trial
What our customers say
4.9 average · PLACEHOLDER verified reviews
No chemical smell at all, which I wasn't expecting from memory foam. That alone was a win. The neck support did the rest.
I've slept on my side for thirty years and always woken up with shoulder tension. A week with this and that stopped. Simple as that.
Bought one for myself. Bought three more for the rest of the family within a month. Says everything.
Compact when it arrived, expanded fully overnight. No smell, no fuss. It shaped to my neck within a few days and I haven't touched my old pillow since.
Complete your sleep setup
Not convinced? No worries.
14-night sleep trial. Not right for you? Return it free, full refund, no questions.
Consumer Rights Act 2015 applies to all orders.
Frequently asked questions
What's the difference between the high side and the low side?
The high side (4.7 in) is for side sleepers — it fills the gap between your shoulder and head. The low side (3.9 in) is for back sleepers — it keeps your head level with your spine. Try one side for a few nights, then switch if needed.
It feels firm on the first night — is that normal?
Yes. Memory foam has a brief break-in period. Most customers find the first 1–2 nights feel slightly firmer than expected, then the foam softens to the ideal level by night three. If it still doesn't feel right after 14 nights, we'll refund you in full — no questions.
Can I use my existing pillowcase?
Yes — the Contour Pillow is 50 × 30 cm, which fits all standard UK pillowcases.
How is this different from a standard memory foam pillow?
A standard memory foam pillow is one solid shape at one fixed height. The Contour has two different heights on each side — you choose the one that matches your sleep position. The open-cell foam also breathes actively rather than retaining heat like standard memory foam.
How do I clean it?
Both covers are removable and machine washable at 40°C. The foam insert should be spot-cleaned only — do not machine wash or tumble dry.
What's the difference between the two cover options?
The Soft Velvet cover has raised dots and a plush, suede-like feel — warmer and cosier. The Quilted Cotton cover has a structured diamond pattern and breathes better, making it a better choice if you tend to sleep warm. The pillow inside is identical in both.